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  • Marketing
  • v1.0.0
  • reddit

Reddit brand-mention triage

Use this skill when the user wants to monitor or work through brand mentions on Reddit — "anyone talking about us on Reddit," "triage the mention queue," "what's the sentiment on our brand this week." Sets up domain monitoring, then runs the triage loop: read each mention in its full thread context, classify reply / ignore / escalate, and keep the queue at zero.

By Yahav FuchsLicense MITView source on GitHub ↗

SKILL.md

Use when Reddit brand mentions need monitoring or the mention queue needs working through. Produces a triaged queue with per-mention verdicts and a sentiment picture. Exact commands live in references/commands.md.

Set up monitoring (once per brand)

Add each domain worth watching — the product, and optionally competitors — with a brand description, search keywords, and negative keywords to cut false positives. Tune negative keywords early: a noisy monitor gets ignored within a week, and an ignored monitor is worse than none.

The triage loop

  1. list new mentions — filter by domain, sentiment, or intent when the queue is long; take 20 at a time
  2. for each: read the full mention and the live Reddit thread — the excerpt routinely misreads tone, and the thread shows whether the community already answered
  3. verdict per mention: reply (a genuine question or fixable complaint), ignore (drive-by noise), or escalate (churn risk, security claim, thread gaining velocity). One line each: sentiment, key point, verdict
  4. mark reviewed mentions handled so the queue stays clean
  5. close with the stats view: mention volume and sentiment trend over the period

Replies belong to a human or an approval-gated draft — never auto-post into a live thread.

What good looks like

Great triage catches the two mentions that matter — the churn-risk complaint and the high-intent "what should I use for X" thread — within hours, with thread context read before any verdict. Mediocre triage skims excerpts and marks everything handled. What gets overlooked: negative mentions in threads that are still gaining comments (velocity changes the verdict), and competitor-comparison threads, which are the highest-value reply targets on Reddit.

MUST read the live thread before classifying any mention. MUST keep replies human-approved. NEVER mark a mention handled without a recorded verdict.

Files

2 files ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Reddit brand-mention triage
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/yahav-fuchs/reddit-brand-mention-triage
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Yahav Fuchs (https://linkedin.com/in/yahavf).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

Copyright (c) 2026 Swan

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.