Reddit Leads

Reddit Leads Generator

IMPORTANT: This skill searches Reddit and drafts replies. NEVER spam or promote without adding genuine value. All drafted replies must be reviewed and approved by a human before posting. The proxy handles Reddit API access — you just use the ${PROXY_URL} and $PROXY_API_KEY headers. Reddit requires authentic, helpful engagement.

Prerequisites — MUST READ

1. Product Knowledge: Deeply understand your product, ideal customer, and when it solves problems.
2. Target Subreddits: Identify 5-10 relevant subreddits where your audience hangs out.
3. Keywords: Prepare keywords your ideal customer would search (not product names, but problem statements).
4. CRM Connection: Link your CRM (Salesforce, HubSpot, Pipedrive) to auto-push qualified leads.
5. Authenticity: Be genuinely helpful. Never spam or promote. Authentic engagement only.
6. API Key: Your $PROXY_API_KEY is configured in your environment.

Dependencies

Dependency	Required?	Why
Reddit access connected via dashboard	Yes	The proxy needs Reddit API access to search discussions and post replies
${PROXY_URL} and $PROXY_API_KEY configured	Yes	Required for all API calls to the Reddit proxy endpoints
crm skill	No	Optional; use to push qualified leads to your CRM (HubSpot, Salesforce, Pipedrive)
slack skill	No	Optional; use to send lead notifications to Slack channels

Pre-flight checks:

• Verify Reddit access is connected in the MyClaw Bots dashboard
• Confirm ${PROXY_URL} and $PROXY_API_KEY environment variables are set
• Test searching Reddit with sample keywords to verify connectivity

How it works

This skill finds high-intent prospects on Reddit by searching for discussions about problems your product solves. It identifies threads where real people ask for solutions, drafts helpful replies (never pushy), lets you review before posting, and qualifies leads based on intent signals. Push qualified prospects directly to your CRM and track conversion.

The workflow:

1. Search Reddit for keyword/subreddit combinations
2. Review discovered discussions and identify high-intent threads
3. Draft helpful, value-first replies that address the person's problem
4. Review and approve all drafted replies before posting
5. Engage authentically in the community
6. Qualify leads based on conversation and intent
7. Push qualified leads to CRM
8. Track conversion from lead to customer

Available Tools

1. Search Reddit Discussions

Find relevant Reddit discussions where your ideal customers are asking questions.

curl -X POST ${PROXY_URL}/reddit/search \
  -H "x-api-key: $PROXY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "keywords": [
      "project management alternatives",
      "remote team collaboration",
      "asana vs monday"
    ],
    "subreddits": [
      "r/productivity",
      "r/remotework",
      "r/startups",
      "r/entrepreneur"
    ],
    "min_score": 10,
    "period": "month",
    "sort": "relevance"
  }'

Period: day, week, month, year.

Sort: relevance, hot, new. For lead gen, prefer new (recent questions).

Response: Returns job_id for search processing.

2. Get Search Results

Retrieve discussions found from your search query.

curl -X GET ${PROXY_URL}/reddit/search/{job_id} \
  -H "x-api-key: $PROXY_API_KEY"

Response: Array of relevant threads with title, subreddit, author, score, comments, intent_score (0-100), link.

3. Set Up Keyword Monitoring

Watch for new discussions matching your keywords and get notified in real-time.

curl -X POST ${PROXY_URL}/reddit/monitor \
  -H "x-api-key: $PROXY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "keywords": [
      "project management tool",
      "team collaboration software"
    ],
    "subreddits": [
      "r/startups",
      "r/smallbusiness",
      "r/entrepreneur"
    ],
    "notify_via": "email",
    "frequency": "daily"
  }'

notify_via: email, slack (requires integration).

frequency: realtime (instant), daily, weekly.

4. List Active Monitors

See all keyword monitors you've set up.

curl -X GET ${PROXY_URL}/reddit/monitors \
  -H "x-api-key: $PROXY_API_KEY"

Response: Array of monitors with keywords, subreddits, frequency, last_notification, next_check.

5. Remove Monitor

Stop monitoring specific keywords.

curl -X DELETE ${PROXY_URL}/reddit/monitors/{id} \
  -H "x-api-key: $PROXY_API_KEY"

Response: Confirmation that monitor has been deleted.

6. List Identified Leads

Retrieve leads discovered from Reddit discussions, filtered by status.

curl -X GET "${PROXY_URL}/reddit/leads?limit=20&status=new" \
  -H "x-api-key: $PROXY_API_KEY"

Status: new (just found), qualified (high intent), contacted (message sent), converted (customer).

Response: Array of leads with username, subreddit, discussion_link, intent_score, status, notes.

7. Qualify a Lead

Mark a lead as qualified and add notes about their intent/fit.

curl -X POST ${PROXY_URL}/reddit/leads/{id}/qualify \
  -H "x-api-key: $PROXY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "notes": "Looking for affordable project management tool for 5-person startup. Budget-conscious but willing to pay for quality.",
    "score": 8
  }'

Score: 1-10 (10 = perfect fit, 1 = poor fit).

Response: Updated lead status and qualification details.

8. Push Lead to CRM

Send a qualified Reddit lead to your connected CRM (HubSpot, Salesforce, Pipedrive, etc.).

curl -X POST ${PROXY_URL}/reddit/leads/{id}/push-to-crm \
  -H "x-api-key: $PROXY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "lead_data": {
      "first_name": "Sarah",
      "email": "sarah.email@example.com",
      "company": "TechStartup Inc",
      "interest": "Project management tool",
      "source": "reddit",
      "notes": "Found in r/startups, looking for team collaboration solution"
    }
  }'

Response: Confirmation of CRM push, deal_id, and CRM link.

9. Draft a Reply

Create a helpful, value-first reply to a Reddit thread. ALWAYS review before posting.

curl -X POST ${PROXY_URL}/reddit/draft-reply \
  -H "x-api-key: $PROXY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "post_id": "abc123",
    "context": "Person asking about best project management tool for remote team",
    "product_info": {
      "name": "TeamFlow",
      "strength": "Real-time collaboration and async-friendly workflows"
    },
    "tone": "helpful"
  }'

Tone: helpful (solution-focused), casual (friendly peer), expert (authority).

Response: Drafted reply text. REVIEW before submitting. Confirm it adds value without being salesy.

10. Get Analytics

Track your Reddit lead generation performance over time.

curl -X GET "${PROXY_URL}/reddit/analytics?period=30d" \
  -H "x-api-key: $PROXY_API_KEY"

Response: Leads found, leads qualified, leads contacted, conversion_rate, average_intent_score, top_keywords, top_subreddits.

Important Rules

1. NEVER spam Reddit — always add genuine value. Spam gets you banned and harms your reputation.
2. Draft replies must add value — solve the person's problem first, mention your product second (if at all).
3. Show all drafted replies before posting — human review is mandatory. Never auto-post.
4. Respect subreddit rules — read the rules. Some prohibit self-promotion. Follow them strictly.
5. Focus on genuine fit — only engage in threads where your product genuinely solves the problem.
6. Be honest about limitations — acknowledge what your product doesn't do. Honesty builds trust.
7. Track conversion thoroughly — monitor leads from search → qualified → contacted → customer.
8. Avoid fake accounts — use your real identity. Authenticity is Reddit's core value.

Smart Strategy

1. Define target keywords: Brainstorm 20+ keywords your ideal customer searches (problems, not product names).
2. Pick 5-10 relevant subreddits: r/startups, r/entrepreneur, r/productivity, r/remotework, r/smallbusiness, etc.
3. Search and review: Find high-intent threads where people ask for solutions you provide.
4. Draft helpful replies: Address their specific problem. Mention your product only if genuinely relevant. Always include context/experience.
5. Human approves all replies: Review every draft. Make sure it's helpful, not salesy.
6. Engage authentically: Answer follow-up questions. Build real relationships. Be part of the community.
7. Qualify high-intent leads: Mark people as qualified if they express interest or fit your ideal customer profile.
8. Push to CRM: Move qualified leads into your sales pipeline for follow-up.
9. Track and optimize: Monitor conversion rate from Reddit lead → customer. Double down on what works.