← All skills
  • Marketing
  • v1.0.0
  • reddit

Subreddit research

Use this skill when the user needs to find or vet Reddit communities — "which subreddits should we be in," "is r/X worth targeting," "research communities for this product." Searches live Reddit data, inspects community size, rules, content, and traffic, and produces a vetted shortlist worth adding to a campaign — plus the reasons to skip the rest.

SKILL.md

Use when choosing which Reddit communities a brand belongs in. Produces a vetted shortlist with evidence, not a keyword dump. Exact commands live in references/commands.md.

Procedure

  1. search wide — query by topic, problem language, and adjacent niches, not just the product category. The communities where buyers ask questions rarely carry the category name
  2. inspect each candidate: subscriber count, community type (restricted or private → drop it), posting rules, and what the top posts this week actually look like
  3. judge fit from content, not size — browse top and rising posts: is anyone asking the questions this product answers? A 40k-subscriber community with daily buying questions beats a 2M-subscriber meme feed
  4. check the wiki and traffic for posting norms and activity trends
  5. deliver the shortlist: for each community — name, size, why it fits (with a sample thread), the rules that constrain posting there. Let the user choose what gets added to tracking

Work gradually: vet five candidates at a time, one line of verdict each, then continue.

What good looks like

A great shortlist has 3–7 communities with a quoted thread proving buyer intent in each, and names the rule that will constrain posting there ("no self-promotion outside Saturday threads"). A mediocre one lists 20 subreddits by subscriber count. What gets overlooked: community type (posting to a restricted sub fails silently) and rule nuance — most subreddits allow helpful answers but ban link-dropping, which changes the content plan, not the target list.

MUST inspect rules and community type before recommending any subreddit. NEVER rank purely by subscriber count.

Files

2 files ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Subreddit research
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/yahav-fuchs/subreddit-research
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Yahav Fuchs (https://linkedin.com/in/yahavf).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

Copyright (c) 2026 Swan

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.