MyClawBots- Sales
- v1.0.0
- abm
1:1 ABM ads
Use this skill when running 1:1 ABM ads on LinkedIn — one ad set per named target company, each audience sized and narrowed to the buyers, personalized single-image creatives, and a DRAFT-first campaign build with a script for every step.
SKILL.md
SKILL: Run 1:1 ABM Ads on LinkedIn
Use this when: you need to run 1:1 ABM (Account-Based Marketing) ads on LinkedIn - paid ads aimed one company at a time: a named list of individual companies (one ad set per company), each audience sized and narrowed to the buyers, with personalized single-image ads that link to an asset built for that account. Self-contained; start here.
Read README.md for the full end-to-end walkthrough. This file is the one-screen index.
The pipeline (each step → its doc + its script)
| # | Step | Do it with | Read |
|---|---|---|---|
| 0 | Understand strategy + build procedure | - | sops/01-abm-strategy.md, sops/03-build-and-launch-sop.md |
| 1 | Resolve companies → org URNs → audience size → runnable (≥300) | scripts/resolve_and_size.py |
sops/02-audience-sizing.md |
| 2 | Narrow each audience to the target band (>300, ideally 300-1,000) | scripts/narrow_audience.py |
sops/04-audience-narrowing-sop.md |
| 3 | Write the copy (creative / commentary / landing page) | - | sops/03-build-and-launch-sop.md → "Writing copy" |
| 4 | Generate personalized creatives (gpt-image-2) | scripts/render_creatives.py |
sops/05-ad-creative-skill.md, sops/06-image-generation-skill.md |
| 5 | Build the campaign DRAFT (group + ad sets + conversions + UTMs + ads) | scripts/build_campaign.py |
sops/03-build-and-launch-sop.md (Phases 1-7) |
| 6 | QA + activate (explicit go) | scripts/build_campaign.py (verify) |
sops/03-build-and-launch-sop.md (Phase 7) |
Setup
python3 -m venv .venv && source .venv/bin/activate && pip install -r requirements.txt, then
cp scripts/env.example.txt scripts/.env and fill LINKEDIN_ACCESS_TOKEN + OPENAI_API_KEY.
Rules that never bend
- Create everything DRAFT (no spend). Activation is separate + explicit.
- Never delete via API without a fresh human "CONFIRM DELETE".
- Never fabricate ad copy/numbers - trace every word to the landing page.
- Target band: >300, ideal 300-1,000, ≤~1,200 fine, trim hard if >2,000. Entry-level ≤5%.
- Secrets live in
scripts/.envonly - shareenv.example.txt, never.env.
By Ivan Falco - Frontal
Files
17 files ship with this skill. They are installed beside the SKILL.md.
1:1 ABM ads
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/ivan-falco/1-to-1-abm-ads
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Ivan Falco (https://linkedin.com/in/ivanfalco).
The skill is shared under the MIT License below; this notice must stay with any copy.
MIT License
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