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AI personalization prompts

Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

SKILL.md

AI Personalization Prompts (lemlist Style)

Quick reference for AI prompts. For full prompts with rules, see references/prompts.md.

Prompt Overview

# Prompt Output Max Words
1 ICP Identification Top 3 ICPs (job titles) 3 titles
2 Company Description Concise description 8 words
3 Similar Product Product category 6 words
4 Top 3 Problems ICP pain points 10 words each
5 Subject Line Email subject 2 words
6 Case Study Reference Template with variables N/A
7 Similar Company Approach Full email template N/A

Quick Usage

Inputs needed: {{companyDomain}} or {{companyDescription}}

Prompt 1-5: Use for variable generation in Clay/lemlist Prompt 6-7: Use as full email templates with AI-generated variables

Output Examples

Prompt Input Output
ICP ID "CRM software" "Sales leaders, RevOps managers and AEs"
Description "frontal.so" "outbound automation (for B2B sales teams)"
Similar "calendly.com" "scheduling software"
Problems "HR software" "slow hiring, poor retention, and compliance gaps"
Subject "analytics platform" "your metrics"

Key Rules (All Prompts)

  • All lower case output
  • No full stops at end
  • No sales/buzzwords
  • Must fit grammatically in template sentence

Combines with

Skill Why
clay-enrichment-9step Run prompts via Claygent
personalization-6-buckets Know what data to feed prompts
cold-email-templates-34 Use outputs in email templates
frontal-messaging-templates Combine with case study template

Example prompts

Generate ICP identification and top 3 problems for a cybersecurity company.
Create a 2-word subject line for a prospect selling HR software.
Write template #7 (Similar Company Approach) with AI-generated variables for [company].

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

2 files ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
AI personalization prompts
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/ai-personalization-prompts
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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