MyClawBots- Sales
- v1.0.0
- prospecting
Clay enrichment workflow
Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.
SKILL.md
Clay 9-Step Enrichment Workflow (90%+ Coverage)
For detailed templates, see references/templates.md.
Quick Reference
| Step | Action | Tools |
|---|---|---|
| 1 | Upload & Clean | CSV import |
| 2 | Company Enrichment | Apollo, Ocean.io, LinkedIn |
| 3 | People Enrichment | Sales Navigator, Apollo |
| 4 | Email Waterfall | Apollo, Prospeo, LeadMagic, Findymail |
| 5 | Email Verification | MillionVerifier |
| 6 | Phone Numbers | LeadMagic, BetterContact |
| 7 | Custom Data | Claygent |
| 8 | Scoring | Lead scoring (100 pts) |
| 9 | Export | Instantly, LemList, CRM |
Step 4: Email Waterfall (The Money Step)
Single finder = 40% coverage Waterfall = 85%+ coverage
Sequence: Apollo → Prospeo → LeadMagic → Findymail → Clay patterns
Step 8: Scoring & Segmentation
Lead Score (100 points):
- Company size match: 25 pts
- Recent signals: 25 pts
- Email deliverability: 25 pts
- ICP fit: 25 pts
Tiers:
- Tier 1 (80-100): Immediate outreach
- Tier 2 (60-79): Nurture sequence
- Tier 3 (<60): Long-term nurture
Pro Tips
- Run in batches of 250 (optimizes Clay credits)
- Test with 50 records first before full run
- Timeline: 1,000 prospects = 2-3 hours vs 40+ hours manual
Combines with
| Skill | Why |
|---|---|
clay-buying-signals-5 |
Add signal detection to workflow |
lead-sources-guide |
Know where to source initial data |
ai-personalization-prompts |
Use Claygent for AI personalization |
buying-signals-6 |
Understand which signals to track |
Example prompts
Set up a Clay workflow for job change signals with email waterfall.
How do I configure Step 4 (Email Waterfall) to maximize coverage?
Create a scoring model for SaaS companies targeting enterprise accounts.
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Files
2 files ship with this skill. They are installed beside the SKILL.md.
NOTICE1.4 KB
Clay enrichment workflow
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/clay-enrichment-9step
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.
MIT License
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