- Sales
- v1.0.0
- outreach
Cold call scripts
Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.
SKILL.md
Cold Call Scripts
For objection responses, see references/objections.md.
1-Minute Cold Call Script (5 Steps)
| Step | Script | Purpose |
|---|---|---|
| 1 | "Hey {{firstName}}, this is [Name] from Frontal—I know I'm catching you out of the blue." | Pattern interrupt |
| 2 | "Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing." | Earn permission |
| 3 | "I work with [ICP] who are struggling with [problem]." | Establish relevance |
| 4 | "We just helped [similar company] achieve [result]." | Social proof |
| 5 | "Is that something you're dealing with right now?" | Open conversation |
Full Script Example
"Hey Sarah, this is Mike from Frontal—I know I'm catching you out of the blue.
Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing.
I work with B2B SaaS companies doing $5-20M who are struggling with inconsistent pipeline.
We just helped a company similar to yours book 40+ qualified meetings per month.
Is pipeline predictability something you're dealing with right now?"
No-Show Phone Script
"Hey {{firstName}}, it's [Name] from Frontal.
We had a call scheduled for [time]—wanted to make sure everything's okay.
No worries if something came up. Would [alternative time] work better?"
Key: No guilt, assume good intent, offer easy reschedule.
Voicemail Script (Under 20 seconds)
"Hey {{firstName}}, [Name] from Frontal.
Quick message—I work with [ICP] on [problem].
Thought it might be relevant given [trigger/observation].
I'll shoot you an email with some times. Talk soon."
Combines with
| Skill | Why |
|---|---|
sdr-outbound-rules |
Apply same writing rules to scripts |
cold-email-4-sequence |
Coordinate calls with email sequence |
buying-signals-6 |
Use signals in Step 3 |
linkedin-campaign-complete |
Multi-channel coordination |
Example prompts
Adapt the 1-minute script for selling marketing automation to CMOs.
Write a voicemail script for following up after a website visit.
How do I handle "we already have a solution" for CRM software?
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Files
2 files ship with this skill. They are installed beside the SKILL.md.
NOTICE1.4 KB
Cold call scripts
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/cold-call-scripts
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.
MIT License
Copyright (c) 2026 Swan
Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:
The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.