MyClawBots
Log inGet started
← All skills
  • Sales
  • v1.0.0
  • outreach

Cold email sequence

Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.

By Alex VaccaLicense MITView source on GitHub ↗

SKILL.md

Cold Email 4-Sequence Framework

Standard 4-email sequence framework for cold outreach.

Email 1 - Trigger-Based Opening

  • Observation about their situation + one-line case study
  • Soft CTA (question-based)
  • Length: 3-4 sentences BTL, 2-3 sentences ATL

Email 2 - Pain/Main KPI Focus

  • Address primary pain point
  • Connect to key metric they care about

Email 3 - Someone Else's Responsibilities

  • Delegation ask ("who handles X?")
  • Opens thread to correct person

Email 4 - Break-Up

  • Timing question ("Is this not a priority right now?")
  • Clean exit that leaves door open

Email Structure Checklist

Opening (trigger) + Assumption + Social proof with numbers + Open-ended question
  • BTL emails: 3-4 sentences
  • ATL emails: 2-3 sentences

Timing

  • Email 2: Send 3 days after Email 1
  • Email 3: Send 14 days later (new subject line)
  • Email 4: Break-up if no response

Combines with

Skill Why
personalization-hooks Add strong/lite hooks to Email 1
email-writing-frameworks Structure each email with proven frameworks
email-1-variations-7 Get 7 variations for Email 1
cold-email-templates-34 Browse 34 templates for inspiration
buying-signals-6 Choose the right trigger for Email 1

Example prompts

Write a 4-email sequence for SaaS companies targeting VP Sales, using job change as the trigger.

Create Email 1 and Email 4 for an agency selling to marketing directors at e-commerce companies.

Rewrite this email sequence to be more ATL-friendly (shorter, 2-3 sentences per email).

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

1 file ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Cold email sequence
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/cold-email-4-sequence
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

Copyright (c) 2026 Swan

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.