- Sales
- v1.0.0
- outreach
Cold email templates
Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.
SKILL.md
Cold Email Templates Library (34 Templates)
Quick reference for cold email templates. For full templates, see reference files below.
Template Categories
| Category | Count | Details |
|---|---|---|
| First Touch | 23 | references/first-touch.md |
| Follow-Up | 4 | references/follow-up.md |
| Re-Engagement | 4 | references/re-engagement.md |
Key Template Principles
- Lead with pain not features
- Keep qualification simple (deeper on calls)
- Personalize to person not just company
- Use specific social proof numbers ("47% increase" not "significant improvement")
- Soft CTAs work better ("worth a look?" vs "book a call")
- Multi-channel coordination (email + LinkedIn + ads)
- Humor reduces tension
- Timing matters (new role signals peak at days 14-45)
- Value-first before asking
Top Performing Templates
| Template | Use Case | Reply Rate |
|---|---|---|
| #4 NCAA Games Hook | Sports timing | >10% |
| #20 New Exec | First 90 days | 8-12% |
| #22 Do the Math | ROI-focused | 8-10% |
| #27 Nooks SDR | Follow-up | 6-8% |
| #31 No-Oriented | Re-engagement | 10-15% |
Combines with
| Skill | Why |
|---|---|
cold-email-4-sequence |
Plug templates into sequence structure |
personalization-hooks |
Add hooks to any template |
email-writing-frameworks |
Understand framework behind each template |
buying-signals-6 |
Match template to signal |
Example prompts
Give me 3 templates for following up with website visitors.
Which template works best for prospects who just got funding?
Adapt template #20 (New Exec) for a CMO at a fintech company.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Files
4 files ship with this skill. They are installed beside the SKILL.md.
NOTICE1.4 KB
Cold email templates
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/cold-email-templates-34
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.
MIT License
Copyright (c) 2026 Swan
Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:
The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.
THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.