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  • v1.0.0
  • outreach

Cold email templates

Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.

SKILL.md

Cold Email Templates Library (34 Templates)

Quick reference for cold email templates. For full templates, see reference files below.

Template Categories

Category Count Details
First Touch 23 references/first-touch.md
Follow-Up 4 references/follow-up.md
Re-Engagement 4 references/re-engagement.md

Key Template Principles

  1. Lead with pain not features
  2. Keep qualification simple (deeper on calls)
  3. Personalize to person not just company
  4. Use specific social proof numbers ("47% increase" not "significant improvement")
  5. Soft CTAs work better ("worth a look?" vs "book a call")
  6. Multi-channel coordination (email + LinkedIn + ads)
  7. Humor reduces tension
  8. Timing matters (new role signals peak at days 14-45)
  9. Value-first before asking

Top Performing Templates

Template Use Case Reply Rate
#4 NCAA Games Hook Sports timing >10%
#20 New Exec First 90 days 8-12%
#22 Do the Math ROI-focused 8-10%
#27 Nooks SDR Follow-up 6-8%
#31 No-Oriented Re-engagement 10-15%

Combines with

Skill Why
cold-email-4-sequence Plug templates into sequence structure
personalization-hooks Add hooks to any template
email-writing-frameworks Understand framework behind each template
buying-signals-6 Match template to signal

Example prompts

Give me 3 templates for following up with website visitors.
Which template works best for prospects who just got funding?
Adapt template #20 (New Exec) for a CMO at a fintech company.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

4 files ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Cold email templates
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/cold-email-templates-34
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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