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  • v1.0.0
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Inbound triggers

Use this skill when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response. Thirty inbound premises from Flip The Script — content and events, product interest, social and intent, sponsored influencers — plus the inbound response framework and priority order.

By Alex VaccaLicense MITView source on GitHub ↗

SKILL.md

INBOUND Premises (30 Triggers)

Content & Events (9 Triggers)

  1. Content Downloads - Downloaded gated content
  2. Webinar Registrants: Company Webinar - Registered for your webinar
  3. Webinar Attendees: Company Webinar - Attended your webinar
  4. Webinar Registrants: Sponsored Webinar - Registered for sponsored webinar
  5. Webinar Attendees: Sponsored Webinar - Attended sponsored webinar
  6. Event Registrants: Company Event - Registered for your event
  7. Event Attendees: Company Event - Attended your event
  8. Event Registrants: Sponsored Event - Registered for sponsored event
  9. Event Attendees: Sponsored Event - Attended sponsored event

Product Interest (6 Triggers)

  1. Freemium Account Registrants - Signed up for free tier
  2. Free-Trial Registrants - Started a free trial
  3. Blog Subscribers - Subscribed to blog
  4. Newsletter Subscribers - Subscribed to newsletter
  5. Members of Company Community - Joined your community
  6. Members of Sponsored Community - Joined sponsored community

Social & Intent (8 Triggers)

  1. Followers of Company Social Page - Followed your social pages
  2. Engaged with Company Social Page - Liked/commented on your posts
  3. "Buyer Intent" Prospects (G2 or TrustRadius) - Showing intent on review sites
  4. "Dark Funnel" Prospects (6Sense or Bombora) - Intent data signals
  5. Viewed Company Website - Website visitor identified
  6. Opened Marketing Emails (Aggressively) - High email open rate
  7. Clicked-Thru Marketing Emails (Aggressively) - High email CTR
  1. Postbound Leads Sent from Sponsored Influencer - Influencer referrals
  2. Engaged with Sponsored Influencer's Personal Page - Engaged with influencer
  3. Followers of Sponsored Influencer's Personal Page - Following influencer
  4. Mutual Connections with Sponsored Influencer - Shared network
  5. Engaged with Sponsored Influencer's Company Page - Company engagement
  6. Followers of Sponsored Influencer's Company Page - Company followers
  7. To Postbound "Groundswell" for Info - For ALL postbound actions
  8. To DM Based on "Groundswell" Postbound - For ALL postbound actions

Inbound Response Framework

Messaging approach: Trigger-Based Relevance ONLY

First Line: Trigger-Based Relevance ONLY
Second Line: CTA to Book Time (Optional: Core-Static Relevance)

Priority order: Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals

Combines with

Skill Why
outreach-4-categories Understand Inbound category
personalization-playbooks Get Inbound messaging playbook
cold-email-templates-34 Find inbound follow-up templates
email-metrics-benchmarks Benchmark inbound performance

Example prompts

Create a follow-up sequence for webinar attendees who didn't book a demo.

Which inbound triggers should I prioritize for a high-velocity sales motion?

Write an email for trigger #10 (Freemium Account Registrants) for a SaaS product.

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

1 file ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Inbound triggers
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/inbound-triggers-30
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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