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  • Sales
  • v1.0.0
  • prospecting

Lead sources guide

Use this skill when choosing lead sources, building prospecting workflows, or setting up data enrichment. Lead sources by use case — Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, local directories — with delivery-ready Clay templates and a source selection matrix.

By Alex VaccaLicense MITView source on GitHub ↗

SKILL.md

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

  • Best for: Broad targeting
  • Use with: LeadMagic scraper for enrichment
  • Pros: Good volume
  • Cons: Needs verification

LinkedIn Sales Navigator

  • Best for: Precise role/seniority targeting
  • Use with: Prospeo or Vayne scrapers
  • Pros: Higher quality
  • Cons: Lower volume

Clay Find People/Accounts

  • Best for: Quick lookups
  • Use case: Native database for enrichment workflows

Ocean.io

  • Best for: Lookalike accounts
  • Use case: Expanding TAM based on tech stack/ICP

Openmart

  • Best for: Local lead generation
  • Use case: SMB-focused targeting

Local Directories

  • Best for: Niche verticals
  • Tool: Instant Data Scraper
  • Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

  1. Mix sources - Don't rely on just one
  2. Scraping = step 1 - Still need Clay enrichment
  3. Templates are modular - Adjust for campaign goals
  4. Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need Best Source Backup
Volume Apollo Clay Find
Quality Sales Navigator Ocean.io
Lookalikes Ocean.io Clay
Local/SMB Openmart Directories
Niche Directories Apollo filters

Combines with

Skill Why
clay-enrichment-9step Enrich leads after sourcing
list-building-tips Apply quality principles
clay-buying-signals-5 Add signals to sourced leads
buying-signals-6 Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

1 file ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Lead sources guide
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/lead-sources-guide
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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