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  • v1.0.0
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LinkedIn campaign playbook

Use this skill when building LinkedIn outreach sequences, writing LinkedIn messages or connection requests, planning multi-touch campaigns, choosing high-converting LinkedIn targets (post engagers, event attendees, profile viewers), or scheduling outreach to look human.

By Alex VaccaLicense MITView source on GitHub ↗

SKILL.md

LinkedIn Campaign Complete Guide

For message templates, see references/templates.md.

High-Converting LinkedIn Targets

Tier 1 (Highest Priority)

  • LinkedIn Webinar/Event attendees
  • Post engagers (filter to ICP via Clay)
  • Company page followers
  • Profile viewers

Tier 2 (Good Priority)

  • Recently created group members
  • Newsletter subscribers
  • Content commenters

Critical Filter: "Posted within last 30 days" = Active user

LinkedIn Copywriting Rules

  1. Never over one paragraph long
  2. 3-4 sentences maximum
  3. Focus on creating conversation, not selling
  4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

LinkedIn Campaign Sequence (Human-Like)

Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)

Scheduling Best Practices

Factor Recommendation
Timezone Prospect's working hours (9 AM - 6 PM)
Days Weekdays only (Mon-Thu best)
Breaks At least one day off per week
Timing When they're likely online

Combines with

Skill Why
linkedin-limits-warmup Stay within limits while executing
linkedin-success-factors Apply success factors to campaign
cold-email-4-sequence Coordinate LinkedIn + email
personalization-hooks Add hooks to LinkedIn messages

Example prompts

Create a LinkedIn sequence for post engagers who match my ICP.

Write connection request notes for VP Sales at SaaS companies.

How do I coordinate LinkedIn messages with my email sequence?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files

2 files ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
LinkedIn campaign playbook
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/alex-vacca/linkedin-campaign-complete
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Alex Vacca (https://linkedin.com/in/alex-vacca).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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