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  • Sales
  • v1.0.0
  • outreach
  • sales

Signal-anchored message

Use this skill when writing outbound to a lead who surfaced from a signal — "write the message for this trigger," "personalize this off the signal, not the profile." Given a contact, their company, and the signal that surfaced them, it returns a short connection note and two follow-ups anchored to the trigger and stripped of AI tells.

SKILL.md

An agent that writes outreach from the signal, not the profile. The trigger that surfaced someone (a raise, a hire, a move, a post) is both the reason to reach out and what the message should be about — so it reads like a person who noticed a real change, not a template with a merge field.

Input

  • contact — {name, title} and anything public about their remit.
  • company — {name, what_they_do}.
  • signal — {type, what_happened, when} — the trigger that surfaced this lead.
  • allowed_context — only public or two-way-consented facts you may reference.

Procedure

  1. Anchor on the signal's why-now. Open on the change, not the person's title. The first line should only make sense because the trigger happened.
  2. Use only clean context — public facts, or things from a real two-way exchange. Never anything that reveals scraping or surveillance.
  3. Write three touches — a connection note (1-2 lines) and two follow-ups, each adding a new angle, not "just bumping this."
  4. Strip the AI tells (below) and cut every word that is not load-bearing.

Output

{ connection_note, follow_up_1, follow_up_2 } — short, trigger-anchored, human.

What good looks like

  • The opener dies without the trigger. If the first line would work on anyone, it is not anchored — rewrite it.
  • It sounds like a person, not a model. Tells to strip: "I hope this finds you well," "I noticed you're the {title} at {company}," empty flattery, three-adjective stacks, "excited to connect," and stiff transitional filler. Short, plain, specific wins.
  • Never creepy. It reads as "I saw the news," never "I saw you did X" — anchor on the public change, never on how you found them.
  • Good output: a note the recipient could believe a thoughtful human wrote in ninety seconds.

Rules

  • MUST anchor the opener on the signal — no generic-profile openers.
  • MUST reference only public or consented context; NEVER hint at how the lead was found.
  • MUST make each follow-up add a new angle; NEVER "just following up."
  • NEVER ship copy carrying the AI tells above.

Files

1 file ship with this skill. They are installed beside the SKILL.md.

NOTICE1.4 KB
Signal-anchored message
Imported from the GTM Skills library by Swan (https://www.gtmskills.com), skills/peter-cools/signal-anchored-message
at https://github.com/swan-gtm/gtm-skills/commit/5d786aad0c7b2ca59b1abf1f601f9407ca261996. Written by Peter Cools (https://www.linkedin.com/in/coolspeter/).
The skill is shared under the MIT License below; this notice must stay with any copy.

MIT License

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