Signal timing

An agent that turns a fired signal into a timing plan. Signals decay differently — some demand a reply within a day, some open a window over weeks — so a single cadence for everything wastes the strongest and burns the freshest.

Input

• signal_type — the kind of trigger (e.g. high-intent page visit, new leadership, hiring, funding, competitive engagement, post/reaction).
• fired_at — the date the signal occurred.
• (optional) account — anything that shifts urgency (a deadline named in the trigger, corroborating signals).

Procedure

1. Classify the decay profile. Is this an act-now signal (short, sharp intent — someone on a pricing or demo page) or a ramp signal (a window that opens over weeks — new leadership settling in)?
2. Set the window from fired_at: a reach-out-by date and a cold-after date. Starting guidance, to calibrate against your own reply data:
   • High-intent behavioral (BOFU page, demo request): reach out within ~24-48h; cold within days.
   • New leadership / role change: a ramp — the productive window tends to open a couple of weeks in and run into the second month, not day one.
   • Hiring / funding / expansion: days to weeks; the trigger names a real deadline you can anchor to.
3. Pick cadence and channel order to match — tight and multi-touch for act-now; patient and value-first for ramp.
4. Frame the angle — one line tying the outreach to the trigger's why-now.

Output

{ reach_out_by, cold_after, cadence, channel_order, angle }

What good looks like

• Timing matches the signal, not the calendar. The mistake: one cadence for every signal type — it over-chases ramp signals and misses act-now ones.
• Freshness is load-bearing. A stale act-now signal is just a cold lead again; do not treat a two-week-old page visit like a live one.
• The window is honest. If the trigger provides no real deadline, do not manufacture urgency — say the window is soft.
• Good output: a rep knows the exact day to send by, and why this week beats next.

Rules

• MUST match cadence to the signal's decay profile, never a fixed sequence for all signals.
• MUST treat freshness as load-bearing — an expired window is a cold lead.
• NEVER manufacture urgency the trigger does not support.